Decoding Nestles Marketing Game Plan Strategy CD V

Slide 1: This slide introduces Decoding Nestle's Marketing Game Plan. State your company name and begin.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide shows title for topics that are to be covered next in the template.
Slide 5: This slide provides an overview of the multinational food and beverage company nestle. It covers the company background, number of the brand, market share etc.
Slide 6: This slide mentions the various brand operated by nestle under its umbrella as per product category. It includes brands under beverage, confectionary, dairy etc.
Slide 7: This slide displays the various brand operated by nestle under its umbrella and corresponding brand description. It includes brands such as Gerber, Nescafe, Maggie, KitKat, and Perrier.
Slide 8: This slide showcases the major competitor based on various product portfolios offered by nestle. It includes beverages, food and snacks, pet care, nutrition and health science etc.
Slide 9: This slide shows title for topics that are to be covered next in the template.
Slide 10: This slide provides the recent food and beverage industry trends and nestles response towards these trends. It includes trends such as increased healthier products, e-commerce growth etc.
Slide 11: This slide shows title for topics that are to be covered next in the template.
Slide 12: This slide showcases a SWOT analysis of nestle to analyze the internal and external factors that impact the brand's current situation.
Slide 13: This slide presents the model that provide the five competitive forces that shapes nestle and determine its weakness and strengths.
Slide 14: This slide portfolio planning model nestles used to analyze the products in the business's portfolio according to their growth and relative market share.
Slide 15: This slide provides the framework for analyzing the external macro-environmental factors affecting Nestle's operations. It includes political, economic, social etc.
Slide 16: This slide showcases the competition analysis of major companies such as nestle, PepsiCo, Coca-Cola, Unilever and Danone. It compares them based on strength, weaknesses etc.
Slide 17: This slide shows title for topics that are to be covered next in the template.
Slide 18: This slide provides a mind map diagram to understand Nestle's 4Ps marketing mix strategy. It includes diary products, beverages, product, premium pricing etc.
Slide 19: This slide analyses the product element of the marketing mix strategy of nestle. It also includes the impact of product strategy on customers and real-life use.
Slide 20: This slide displays the price element of the marketing mix strategy of nestle. It also includes price strategies such as penetration pricing, premium pricing etc.
Slide 21: This slide showcases the place element of Nestle's marketing mix strategy. It also includes supermarkets, convenience stores, online retailers etc.
Slide 22: This slide displays the promotion element of Nestle's marketing mix strategy. It also includes promotion techniques such as advertising, sales promotion, public relations etc.
Slide 23: This slide shows title for topics that are to be covered next in the template.
Slide 24: This slide provides an brief overview market segmentation approaches implemented by nestle along with significant use case. It includes segmentation types such as demographic etc.
Slide 25: This slide presents the various marketing targeting approaches implemented by nestle along with significant use cases. It includes strategies such as mass marketing etc.
Slide 26: This slide illustrates the product positioning tactics implemented by nestle along with significant use case. It incorporates strategies such as product attribute positioning etc.
Slide 27: This slide provides a framework model of STP strategy implemented by nestle. It includes elements of segmentation- geographic, demographic, behavioural etc.
Slide 28: This slide shows title for topics that are to be covered next in the template.
Slide 29: This slide provides an overview of essential elements of nestle advertising tactics. It focuses on developing a customer-centric approach, product innovation, branding etc.
Slide 30: This slide displays an overview of various marketing strategies used by nestle to enhance sales. It incorporates tactics such as influencer marketing, TV and Print advertising etc.
Slide 31: This slide shows title for topics that are to be covered next in the template.
Slide 32: This slide provides an overview of various product development strategies implemented by nestle. It includes tactics such as research and development, partnership and acquisition etc.
Slide 33: This slide illustrates an example of nestle product development strategy through a marketing campaign. It includes campaign overview, strategies involved etc.
Slide 34: This slide shows title for topics that are to be covered next in the template.
Slide 35: This slide provides an overview of various influencer marketing strategies implemented by nestle. It includes tactics such as social media partnership, branded content etc.
Slide 36: This slide illustrates an example of nestle influencer marketing strategy through a campaign. It includes campaign overview, strategies involved etc.
Slide 37: This slide shows title for topics that are to be covered next in the template.
Slide 38: This slide provides an overview of various digital marketing strategies implemented by nestle. It includes tactics such as mobile marketing, social media marketing etc.
Slide 39: This slide illustrates an example of nestle digital marketing strategy through a campaign. It includes campaign overview, strategies involved, channel used etc.
Slide 40: This slide shows title for topics that are to be covered next in the template.
Slide 41: This slide provides an overview of sponsorship and partnership marketing strategies used by nestle. It includes tactics such as sports sponsorship etc.
Slide 42: This slide illustrates an example of nestle sponsorship and partnership strategy through a campaign. It includes campaign overview, strategies involved etc.
Slide 43: This slide shows title for topics that are to be covered next in the template.
Slide 44: This slide provides an overview of various in store marketing strategies implemented by nestle. It includes tactics such as product sampling, product bundling etc.
Slide 45: This slide illustrates an example of nestle in store marketing strategy through a campaign. It includes campaign overview, strategies involved etc.
Slide 46: This slide shows title for topics that are to be covered next in the template.
Slide 47: This slide provides an overview of various TV and print advertising strategies implemented by nestle. It includes tactics such as emotional appeals, celebrity endorsements etc.
Slide 48: This slide illustrates an example of nestle TV and Print marketing strategy through a campaign. It includes campaign overview, strategies involved etc.
Slide 49: This slide shows title for topics that are to be covered next in the template.
Slide 50: This slide provides an overview of CSR marketing strategies implemented by nestle. It includes tactics such as product sampling, product bundling, offers and seasonal promotions etc.
Slide 51: This slide shows title for topics that are to be covered next in the template.
Slide 52: This slide provides key learning and takeaways that businesses can take from nestle's marketing strategy. It includes tactics such as use of emotional appeals, use of advertising channels etc.
Slide 53: This slide shows all the icons included in the presentation.
Slide 54: This slide is titled as Additional Slides for moving forward.
Slide 55: This is Our Vision, Mission & Goal slide. Post your Visions, Missions, and Goals here.
Slide 56: This is About Us slide to show company specifications etc.
Slide 57: This is Our Team slide with names and designation.
Slide 58: This slide shows Post It Notes for reminders and deadlines. Post your important notes here.
Slide 59: This slide depicts Venn diagram with text boxes.
Slide 60: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 61: This is a Timeline slide. Show data related to time intervals here.
Slide 62: This is a Thank You slide with address, contact numbers and email address.